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, lancé en 2012, dont 1 flacon se vend toutes les 5 secondes à travers le monde et qui est toujours numéro des ventes en Europe. En 2018, la marque du groupe L'Oréal a engendré 3 milliards d'euros de chiffre d'affaires, selon le journal Le Monde, portée par l'explosion de la vente de ses produits